Best Practices in Listening to the Voice of the Customer Kicks Off Gleanster’s 2012 Webinar Series
Evanston, Illinois (PRWEB) December 31, 2011
Gleanster today announced an extensive lineup of co-branded webinars in partnership with some of the world’s largest and most preeminent technology solution providers. The webinars feature Gleanster analysts and Thought Leaders sharing actionable insights based on their latest best practices research findings. Executives from major consumer brands and B2B companies frequently participate as co-presenters.
The 2012 series begins with a webinar sponsored by Clarabridge, a leader in sentiment and text analytics software. Scheduled for January 12th at 10am PST / 1pm EST, the webinar is entitled “Creating Clarity in a Noisy World by Listening to the Voice of the Customer.” The focus is best practices in capturing and leveraging voice-of-the-customer data to increase revenue, reduce costs, enhance customer relationships and increase operational effectiveness.
To register for this event, please click here.
Other webinars scheduled for early in the year include such topics as Marketing Automation, Email Marketing, Mobile Marketing, Social Media Marketing, Lead Nurturing, Customer Relationship Management, Marketing Asset Management, Business Intelligence, Customer Experience Management and Social Media Monitoring. Participating solution providers, several of which also sponsored 2011 webinars, include Vibes, Infor, Convio, Ricoh, Visible Technologies, Demandbase, Converseon, Subscribermail, Act-On Software and many others.
To view Gleanster’s webinar and events calendar, please click here.
To learn about opportunities to participate in future webinars, please contact research@gleanster.com.
About Gleanster
Gleanster is a market research and advisory services firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit http://www.gleanster.com.
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Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case